Oreo Celebrates 100 Years

In 1912, the Chelsea-based National Biscuit Company (Nabisco) was looking for a new product to follow up the success of Barnum's Animal cookies. They three ideas for new cookies, but only one would make it to the shelves: a sandwich cookie made up of two chocolate wafers and a creme filling.

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Now 100 years later, Oreo is the most popular cookie in the world.

Click here to see the history of their packaging>>

To celebrate the landmark birthday, Oreo is releasing limited edition Birthday Cake Oreos (with sprinkles in the creme filling) and is launching a new campaign to "celebrate the kid inside."  

The campaign will illustrate the memories that Oreo creates and how it can bring us back to childhood. explains Emmanuelle Voirin, Oreo's Senior Brand Manager. 

“Oreo cookies transcend age and time. Grandparents who fell in love with Oreo when they were little now get to share the fun of the ‘twist, lick and dunk’ with their grandkids."

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Since it was first introduced to the U.S. on March 6th, 1912, over 491 billion Oreo cookies have been sold.

And each year, the product, now owned by Kraft Foods, rakes in over $1.5 billion worldwide, despite growing concerns over the rise in childhood obesity and the general unhealthy eating habits of Americans.

It seems that a whole lot of people must agree with Robert Redford when he said “Health food may be good for the conscience, but Oreos taste a hell of a lot better.”

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